Saturday, August 30, 2014


Fall is perfect for transitions. Nick and I have brainstorming sessions for the shop periodically and our most recent one has been the most fruitful, I believe. This year has been really exciting/terrifying all at the same time. I knew if I didn't jump now I never would. While this transition into being a full time vintage seller has been what I longed for and I love what I do now, it has not been easy. While sales have improved drastically after I went full time they have been trending around the same month to month rather than growing. We had to face these facts and brainstorm solutions to grow the business. What we realized is that we need repeat customers. We need people to return to our shop time and time again because they love our product and it makes them feel good to be in our shop. I have a lot of interests. I enjoy the pretty, to the quirky, to the rustic, to the kitch, to the downright weird. While it's fine for me to enjoy all different aspects, my shop has been suffering because of it. My office and storage feels like it is bursting at the seams and all the while I feel I must continue to find more, to list more, in order to get views and make sales. While this helps, it is only a temporary solution. We realized the shops we really admire and aspire to all have something in common: cohesion. To get repeat customers you need customers who like your whole shop and not just one item. The whole shop needs to reflect our customer's taste. 

The idea of shifting focus, or rather tightening focus, excited me. When thoughts like this flickered through my head previously I brushed them aside. It would be too much work to start over, to retake all these photos, to search for new product. But now, talking with Nick, it made sense. Yes, this is the solution. This is the answer. 

I knew the transition would take time. I invested a lot of time and money into my current inventory and I didn't want to just give it away. It also makes me a little sad to know that those 1950's dresses I just bought won't be making a splash in the shop. I realized I love a 1950's dress as much as the next girl, but there are so many shops that shape their image and inventory around that. We want to be fresh. We want to set our own trends and taste, not just follow what is popular and sure to get attention. What hole can we fill on etsy? How can we stand out in a sea of vintage?

Nick and I always are best when we make joint decisions for the shop, whether it be business decisions or picking inventory. We pick the best product when we are together. We keep each other in check and balance each other's taste. We've been working on defining our core customer and creating a story of who our shop is about. I have worked really hard this week deciding what will stay and what will go, being extremely critical and thoughtful with my buying choices, and chanting the mantra "quality not quantity" when it comes to photos and listings. I have been really happy and energized with the results. Nick's challenge to me was to "be obsessed", and I am. 

Our shop is starting to take shape again, slowly. I feel like our product and feel in our new photos finally makes sense with our name, Maple Vintage. It's warm, masculine and a deep breath of the outdoor fresh air. With our new focus we were finally able to purchase supplies for business cards and packaging in time for going into the Holiday season. I am really happy. I am enjoying taking a step back, slowing down and really making thoughtful choices. 

Our two year anniversary is coming up and I am so thankful to have a partner in life who shares my passion, believes in me and pushes me to become better, even when I resist. I am really lucky.

Wednesday, July 30, 2014


As of yesterday we made it to 350 sales officially on etsy. We have been averaging about 25 sales a month. I would love to make it to 400 by the end of August! That would be double what we have been trending but that would be so wonderful! I recently got a really good haul of vintage 1950s dresses so that should bring alot more traffic to the shop. I'm busy setting up for our First Friday sale this weekend in the West Bottoms! Come see us if you are in town!

Summer in Kansas City

Summer is humid here. We only have air conditioning in the top level of our house so we have to be smart with fan placement to get the air circulating. Today is such a nice day though, it should be perfect 80s temps all week. I go on daily walks with Winston and I just love looking at all the houses in our neighborhood. Most pre 1950s with unique, non cookie cutter looks. I have taken some pictures of my favorites. It has been about 3 months now since I transitioned to selling vintage full time. Let me tell you, if you want to feel like a success then a failure then a success within a weeks timespan then self employment is for you! Ha. We finally had a great, great month at our booth, hopefully we can near that this month. We will see. I will post pictures this weekend of the booth. Until then, Happy 4th of July!

Tuesday, April 22, 2014

It's getting warmer!

I am loving this warmer weather we are having. It makes treasure hunting so enjoyable! I listed all my items through my phone this afternoon while out on my patio. I am also loving being able to work full time on my shop. I am so motivated by my recent success and I'm excited to see my business grow into something bigger. Enjoy some pictures of recent finds for the shop and booth and also some of Winston having fun in the sun!

Monday, March 24, 2014

Lazy Monday

Nick and I happen to both be off today- I only have two days left before beginning my full time Vintage journey! It's cold and cloudy here so we are just enjoying a second pot of coffee before going to the post office. Here are some new items for the shop and booth. If you're in KC come see us on the 4th 5th and 6th at Hickory Dickory in the West Bottoms!

Thursday, February 13, 2014

Getting ready for the Big Leagues!

It was our dream and plan to get started with a Vintage Booth in the West Bottoms in March. Everything seemed to happen serendipitously to make this dream fall into place. For those who don't know in Kansas City there is an area called the West Bottoms. Because of intense flooding a long time ago this area is mostly deserted leaving interesting cool warehouses behind. What you can find here however are the haunted houses open during the Fall season, and every First Friday weekend of the month tons of these buildings are open as a huge Antique Market. It is a huge thing here and we are so lucky to live in a city with such interests in vintage and antiques. It's been our plan to one day have a booth, we were thinking March or April. I was contacted by someone who saw my etsy shop about getting a space down there. We were immediately excited and so flattered. The next day at work a customer came in who my other manager recognized as owning her favorite space in the West Bottoms. She told her I was looking into getting a booth to which she replied that she had a couple spaces available! I was so excited! I prepped myself to see the spaces in February and we got a booth! It will be at Hickory Dickory in the West Bottoms! Our first weekend will be March 7th, 8th and 9th! It's truly a dream come true and now were shopping shopping shopping to get our booth ready! The only furniture piece we have so far is an old desk- but I love it! Here are some pictures of what we have found recently! If you're in the area please check us out in March! Follow us in Instagram as well @maplevintage!

Tuesday, January 21, 2014

Putting in the effort

I've been working pretty steadily since we re opened in October. We have retaken every photo, renamed our shop, and just continued to list as often as possible. If is hard working a full time job that often extends outside of the work environment and trying to really get our shop to the next level.
I just take a breath and know that sunshine is on the horizon.